The objective of the USAID-funded Keneya Jemu Kan (KJK) project (communication and health prevention) is to promote key healthy behaviors and increase the demand for and use of high-impact health services and commodities. As the capacity building lead, MSH’s role has been to build the organizational leadership, management, and governance (L+M+G) capacities of public sector and health nongovernmental organizations (NGOs) to conduct social behavior change communication and social marketing for uptake of family planning and maternal, newborn, and child health services in Mali.
