Local Markets for Global Health Technologies: Lessons Learned from Advancing Six New Products

Journal Article
  • Dipika Mathur Matthias
  • Catharine H. Taylor
  • Debjeet Sen
  • Mutsumi Metzler
Global Health: Science and Practice
2014; 2 (2): 152-64. http://dx.doi.org/10.9745/GHSP-D-13-00131

Key components to support local institutional and consumer markets are: supply chain, finance, clinical use, and consumer use. Key lessons learned: (1) Build supply and demand simultaneously. (2) Support a lead organization to drive the introduction process. (3) Plan for scale up from the start. (4) Profitability for the private sector is an absolute.