HC3 Launches I-Kit for Resource Mobilization

The Health Communication Capacity Collaborative (HC3) Project launched its latest Implementation Kit (I-Kit) on September 30.

Focused on resource mobilization, the I-Kit was created to guide organizations seeking to broaden their funding base and move toward organizational sustainability. The kit walks readers through each step of the resource mobilization process — from strategic plan design, to drafting proposals for donors, to writing business plans for funders and investors, and conducting fundraising activities.

The kit was designed specifically for social and behavior change communication (SBCC) organizations but can be applied more widely, said Judith Seltzer, senior principal technical advisor at MSH and principal investigator in capacity strengthening for the HC3 Project.

"The I-Kit is for anybody and everybody who needs to diversity their funding streams," Seltzer said. "The tools and templates guide the user through each stage and strategy of resource mobilization."

The term resource mobilization refers to all activities undertaken by an organization to secure new and additional financial, human and material resources to advance its mission.

HC3 is a five-year, global project funded by USAID, designed to strengthen developing country capacity to implement state-of the-art SBCC programs. HC3 is led by the Johns Hopkins Center for Communication Programs (CCP) in collaboration with Management Sciences for Health, NetHope, Population Services International, Ogilvy PR, Forum One and Internews.

This I-Kit was authored by Seltzer and MSH senior technical advisor Eliana Monteforte. It is available online.