Acting on the Call: Participate in USAID's "20 Days of Action for #MomandBaby" Campaign

Acting on the Call: Participate in USAID's "20 Days of Action for #MomandBaby" Campaign

{Photo credit: Mark Tuschman, Kenya.}Photo credit: Mark Tuschman, Kenya.

Editor's note, June 24, 2014: Chat with us (" href="">) from 12:30-1:00 pm ET today, about building local capacity to strengthen health systems and end preventable child and maternal deaths, even in the most remote, rural, and fragile areas. Follow or join the Twitter relay today, led by and partners, with hashtag " href="">.


The goal of ending preventable child and maternal deaths is within reach.

The US Agency for International Development (USAID) launched a social media campaign to raise awareness about the critical impact of, and ongoing need for, global maternal and child survival efforts. The campaign, 20 Days of Action for , marks the two-year anniversary this month of two USAID child survival campaigns (Call to Action and A Promise Renewed), and leads up to their high-level forum, Acting on the Call: Ending Preventable Child and Maternal Deaths, June 25, 2014 in Washington, DC.

Management Sciences for Health (MSH) is honored to be a participating member of the Acting on the Call Advisory group, helping to plan the campaign and event. MSH works with USAID and other partners to strengthen health systems at all levels to end preventable child and maternal deaths among the poorest and most vulnerable populations around the globe.

Learn more about MSH's approach to maternal, newborn, and child health

USAID will highlight a different theme related to maternal and child health on social media every two days using the hashtag . Themes include:

  • June 12–13 Immunizations;
  • June 14–15 Prevention and treatment of childhood illness;
  • June 16–17 Maternal health;
  • June 18–19 Preventing mother-to-child transmission of HIV (PMTCT);
  • June 20–21 Nutrition; and
  • June 22–23 Community health workers.

On June 24, USAID will host a Twitter Chat Relay (details coming soon), and, on June 25, USAID and partners will live tweet from the Acting on the Call event in Washington, DC. Previous themes included: newborns; ensuring healthy behaviors (such as breastfeeding and sanitation); and family planning.

Act on the call

We can end preventable child and maternal deaths—but only if we work together.

Post a status update on your Facebook or LinkedIn page, submit a photo to the contest, and share this information with your friends. Visit USAID’s Acting on the Call "Take Action" page for the full schedule, the social media toolkit with sample tweets and posts (PDF), photo contest instructions (PDF), and information on related events and campaigns. Learn more and get involved today!

Follow , , and more with hashtag .