USAID Launches "5th Birthday" Campaign

USAID Launches "5th Birthday" Campaign

5thBDay badge in white background.5thBDay badge in white background.

Every child deserves a fifth birthday. It seems simple enough. But for many children in the world — especially in countries with the highest burden of child mortality, such as India, Nigeria, Democratic Republic of the Congo (DRC), Pakistan and Ethiopia — preventable deaths will claim their lives, before they reach the age of five.

Today, USAID launched an ongoing child survival awareness campaign, called, “Every Child Deserves a 5th Birthday.”

The “5th Birthday” campaign kicked off with a briefing event at Kaiser Family Foundation, featuring USAID Administrator Dr. Rajiv Shah and other experts. Dr. Shah and colleagues stressed that reducing the burden of child mortality is critical to our future as a global community.

While the global community has made great strides reducing child mortality, inequality in child mortality remains: several regions and countries continue to shoulder the greatest burden and loss of life.

Utilizing what he termed somewhat over-simplistic imagery, Dr. Shah pulled out a backpack. For a few dollars per child, a "backpack" of interventions — such as essential vitamins/nutrition; oral rehydration salts (ORS) and zinc; a long-lasting insecticide net (LLIN), and appropriate vaccines — can save a child's life. Delivering these interventions  is harder -- and neonatal deaths continue to be most challenging.

Through ongoing social media efforts, USAID and partners, including Management Sciences for Health (MSH), will raise awareness of the problem, particularly within the United States, and convey the message that inexpensive and effective ("high-impact interventions") exist.

The campaign will continue through a June 14 “Child Survival Call to Action,” (webcast will be available) and in the years to come, until, together, we end preventable child deaths.

What you can do:

Management Sciences for Health (MSH) is honored to be a partnering organization with USAID and the 5th Birthday campaign.