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 {Photo credit: Anteneh Tesfaye Lemma/MSH.}Producing a TV spot on social health insurance in Ethiopia.Photo credit: Anteneh Tesfaye Lemma/MSH.

It was sudden and unexpected. It was also funny: the ball exploded and deflated right under Teferi's foot. But everybody started to worry when the director screamed: “We can’t shoot the next scene without the football! Somebody get me a new one!”

I looked at the young boy actor. Tears were about to wash his gloomy face as the ball changed into a useless piece of flat plastic right before his cloudy eyes. "This is bad!" I said to myself. "The kid might not be willing to act anymore; we might be forced to start the production all over again!"

We were shooting one of the scenes for a TV public service announcement. Producing the TV spot is one of the major activities for the Health for All Campaign–the campaign supporting the popularization of Ethiopia’s New Health Insurance Scheme.

It was ironic: the TV spot promotes preparing for unforeseen emergencies. Yet, once the ball became useless, we realized that we were not ready for an emergency ourselves.

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