Ethiopian Health Insurance Agency

 {Photo credit: Anteneh Tesfaye Lemma/MSH.}Producing a TV spot on social health insurance in Ethiopia.Photo credit: Anteneh Tesfaye Lemma/MSH.

It was sudden and unexpected. It was also funny: the ball exploded and deflated right under Teferi's foot. But everybody started to worry when the director screamed: “We can’t shoot the next scene without the football! Somebody get me a new one!”

I looked at the young boy actor. Tears were about to wash his gloomy face as the ball changed into a useless piece of flat plastic right before his cloudy eyes. "This is bad!" I said to myself. "The kid might not be willing to act anymore; we might be forced to start the production all over again!"

We were shooting one of the scenes for a TV public service announcement. Producing the TV spot is one of the major activities for the Health for All Campaign–the campaign supporting the popularization of Ethiopia’s New Health Insurance Scheme.

It was ironic: the TV spot promotes preparing for unforeseen emergencies. Yet, once the ball became useless, we realized that we were not ready for an emergency ourselves.

A children's band plays music during the Health for All Campaign launch event in Addis Ababa on March 14. {Photo credit: Beth Brundage Murphy for MSH.}Photo credit: Beth Brundage Murphy for MSH.

The Health for All campaign was officially launched in Ethiopia at an event on March 14 in Addis Ababa. Over 100 participants, including partners, government representatives, and contributing artists, attended the colorful ceremony at Harmony Hotel. A children’s band entertained the guests with music, and a community theatre group, Music Mayday, portrayed the importance of health insurance for all.

Hiwot Emishaw, the coordinator of the Health for All campaign, opened the ceremony. “One of the key goals of the global UHC movement is to increase social protection for health coverage by 50 percent, and decrease out of pocket expenditures,” she said.

W/o Roman Tesfay, director general of the Ethiopian Health Insurance Agency (EHIA), gave a detailed presentation on the new initiatives of community-based health insurance and social health insurance in Ethiopia, and called upon stakeholders to support the initiative.

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