Social Media Survey: How Does My Organization Stand Up in the World of Global Health and Development?

Social Media Survey: How Does My Organization Stand Up in the World of Global Health and Development?

Cross-posted with permission from the K4Health blog

With social media being a relatively new channel in the world of global health and development as a tool to share information, to advocate, as a marketing mechanism, or as a public health intervention tool, measurement is always a struggle when the path has not been set ahead of you. Many in the field of global health and development have trouble knowing where to start when measuring their project or organization’s social media presence.

In October 2012, Beth Kanter came to speak to the Social Media for Global Health (SM4GH) working group, where she imparted much of her social media and measurement wisdom on the group. Many suggestions came out of the meeting for improving measurement around social media. One that stood out to the group was benchmarking to see what projects and organizations are doing in terms of their social media as a way to compare or form best practices.

With much thought and collaboration, SM4GH co-chair Amy Cotter, SM4GH member Lauren Alexanderson, and I came together to form the Social Media for Global Health and Development Benchmarking Surveyto start to better understand the ways projects and organizations are using social media. The purpose of the survey is to gather information regarding current social media activities among projects and organizations working in the field of international development. The data will be analyzed and shared to assist projects and organizations in understanding their current capabilities and to aid in identifying opportunities for social media growth within projects and organizations.

All organizations and projects working in the global health and development sector are encouraged to fill out the brief survey.

The collection of data from the survey is ongoing; however, preliminary results of the survey will be shared during the upcoming Social Media Week 2013 Washington, DC at Benchmarking: Stop Comparing Apples to Potatoes on February 22, 2013, from 2:30 – 4:00 pm with a networking happy hour to follow.

This survey comes at a key time when social media is going from something everyone does to something people do strategically. In order to get the greatest benefit of social media we have to have the ability to measure effectiveness and this survey is the first step to a better understanding.

K4Health is a USAID project, led by Johns Hopkins Bloomberg School of Public Health’s Center for Communication Programs (JHU-CCP), with partners FHI-360 and Management Sciences for Health (MSH). Rebecca Shore is the K4Health communications specialist at JHU-CCP.

Global health and development organizations and projects are invited to fill out the survey now.

Comments

Kate Steger
Thanks for the blog post and survey, Rebecca. I'm glad you are taking up the challenge of developing ways to better monitor and evaluate the use of social media for improved health outcomes. As someone working specifically on project communications, I need better M&E information to advocate for more resources to train staff and clients and look forward to learning from the results of your survey.
Rachel Hassinger
Dear Tim, Thank you for promoting (and completing) the survey! Beth Kanter posted the survey results here (via guest post by Rebecca Shore of K4Health): http://www.bethkanter.org/benchmark-global-health/ Best, Rachel
Tim France
Dear friends, I completed and helped to publicize the survey described above. Unfortunately, I was not able to attend the session as part of scial media week. Where can I now obtain a copy of the report? with thanks, Tim

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